Significance is an outcome that matters to everyone. Whether it is intentional or accidental, a person’s significance is tied to the fundamental “why” that should define every entrepreneur’s participation in the press, as well as their life and existence. With this foundation in place, significance is a natural occurrence. Interestingly and even ironically for those who work with the press, when the truth of a person or company is evident, there is a much smaller need to seek coverage at all." READ MORE

"Dan Clark believes that traditional success is meaningless in the face of the bigger achievement--significance--which he maintains is possible by using the 12 Highest Universal Laws of Life Changing Leadership he describes in his book. In all, you should make the Higher Laws your guiding foundation. Perhaps you can focus on one of the 12 every day as you move toward a life and career that surpasses your current goals for success." READ MORE

"He’s written and contributed to 34 books, been a New York Times best-selling author with his own book, and spoken to over four million people at 4,500 appearances. He’s given addresses in all 50 states, 54 countries, and on six continents. He’s inspired U.S. servicemen on trips to Afghanistan and Iraq, written a country song for which he received a Gold Album, wrote a novel that was made into a movie starring Jack Lemmon, and rubbed shoulders with governmental leaders from across the globe. He’s even soared to the edge of the atmosphere in a U2 reconnaissance spy plane..." READ MORE